3年以上经验本科以上学历

岗位职责:

l协助制定年度和季度品牌传播策略和具体执行规划，将品牌打造成新时代中国高端品牌

l协助塑造具有年轻化、科技感、品质感的品牌形象

l积极推动品牌发展策略和品牌形象锐化，推动公司跨部门间合作与执行

l研究市场调研报告，对行业趋势、产品和技术发展、用户人群进行分析和持续更新，并将结果应用到品牌的传播策略和规划中

l研究和品牌契合的跨行业资讯，持续寻找合适的跨品牌合作机会，并做相应的策划

l设计、制作、更新品牌相关文件，如品牌手册等

l监督并持续更新企业形象(CI)和视觉设计(VI)的发展

l对品牌权益进行保护，与法律团队保持密切协作

lAssist to develop annual and quarter brand communication strategies/ execution plans, in order to build the brand as a new Chinese high-end brand

lAssist to create young, high-tech, and high-quality brand image

lActively drive brand development and sharpening, proactively drive this companywide across departments

lStudy marketing research reports, and continuously analyze and update industry trend, product and tech development, and customer profile, apply the studies to our brand communication strategy development and execution plans

lStudy latest information of different industries, seeking for proper cross-branding opportunities, and apply the opportunities to daily work

lDesign, create and monitor branding files, like brand book and etc.

lContinuously monitoring and improve Corporate Identity (CI) and Visual Identity (VI) development,

lBrand protection and rights management with legal team

任职要求:

l对中国汽车市场和消费者行为有很好的理解

l有成功的全面整合营销项目的经历

l具有品牌营销和品牌塑造的能力

l具有产品、品牌定位、品牌跟踪和目标定位的调研和分析经验

l具有战略性和前瞻性的思维能力，可根据市场趋势，迅速做出品牌策略和传播调整

l拥有塑造成长中品牌的经历

l具有创造性思维，具有跨职能的工作能力

l具有高效的执行力

lVery Good understanding of mainland Chinese auto market, and Chinese customer behavior

lProven record of success in developing and championing fully integrated marketing programs

lProven track record in the ability to build upon and strengthen brand-building strategies.

lResearch experience for product/brand positioning, brand tracking and targeting

lAbility to think strategically and proactively, anticipate future marketing trends, and interpret meanings and implications.

lDemonstrated success in growing challenger brands

lBe a strategic and creative thinker with the ability to work cross-functionally

lNeed to have highly-efficient implementation capability

Specific Work Experience:

工作经验：

l3年以上品牌传播策略相关经验，主机厂和代理公司都可以

l3 years above relevant branding experience, either in OEM or agency

Desired Skills / Knowledge / Competency:

希望候选人具备的技能/知识/能力:

l良好的书面和口头沟通能力

l熟练使用MS-Office软件(Excellent Excel/PowerPoint/Word skills)

l较强的分析和沟通能力

l良好的团队合作精神

lExcellent written and verbal communication skills

lProficiency in MS Office software (Excellent Excel/PowerPoint/Word skills)

lCombination of strong analytical and communication skills

lGood team player

Language:

l英语写作和口语达到熟练程度

lFluent English in both written and spoken

Academic Requirements:

学术要求：

l本科学历及以上，市场营销、传播专业优先

lDegree and above, marketing and communication majors are preferred

Business Travel:

出差情况：

l不定期出差

lOccasionally needs business travel

工作地点：

上海市浦东新区

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